5/12/2023 0 Comments Trainslation game![]() And your costs of attracting new customers are pretty low since the majority of gamers have an appetite for this social activity. Why else should you consider video game translation and localization for South Korea? The country generated $5.6 billion in revenues in 2018. As much as half of the country’s population plays video games at least once a month, mostly on their smartphones and tablets! ![]() South Korea is one of the most profitable markets on the planet for games. Local gamers prefer both consoles and mobile devices for playing–Japan hosts the headquarters of some of the biggest console manufacturers, including Nintendo, Sony, and Sega. On the other hand, you should pay attention to dialogues and tones of voice, which should be adapted to the Japanese culture. Also, commands like “save” or “cancel” don’t need translation when localizing your game for Japan. They’re familiar with many terms and prefer the original names for places, characters, tools, and weapons. Japanese video gamers are so used to foreign video games that they expect a certain level of English in the games. However, that doesn’t mean you need to translate everything. The Japanese video game business has its own particularities, as it values specific animation and encourages localization of gaming content. The country has around 67.6 million video gamers, who generated revenues of about $19.2 billion in 2018. Japan is the world’s third largest games market, right after China and the US. Without an excellent team of translators and localization specialists in place, you risk having your game banned from the country before you even launch it. The country is famous for its rigid censorship of video games. The Chinese video game market is highly regulated. Also, storylines and dialogues should respect the cultural background of the local audience, as well as the rigid rules required by the authorities. You may need to develop new characters and plots to engage Chinese video gamers. You can’t simply translate the name of your game and adapt the dialogues. Your approach should involve complete video game translation and localization for the Chinese market. Not only do you have to deal with a different culture, but competing against local video game developers like Tencent is hard. ![]() However, selling video games in China is anything but easy. There are over 600 million gamers living in this country! Even with the Chinese authorities slowing down the market last year, you’re still looking at a gold mine. In fact, the Asia Pacific region registered revenues of $51.2 billion in 2017. This language can help you connect to a high number of video gamers in the most profitable market.Ĭhina alone holds 41 percent of the global revenues from video games. Simplified Chinese is the official language in China, while the name Mandarin describes the spoken dialect. So with that in mind, here are the top languages for video game translation, based on game revenues. A small number of correctly translated versions is way better than a lot of mediocre translations that ruin the game and spoil the atmosphere. That’s why you should focus on quality, not quantity when carrying out video game translation and localization. From incredible graphics to excellent dialogues, everything needs to be perfect in all languages. ![]() They have high expectations from game developers. The only problem is that end users are a very sophisticated audience. There are no borders in the video game market. Video game translation enables game creators to overcome language and cultural barriers and deliver excellent products in multiple languages. With over 2.5 billion gamers always ready to try the latest version of their favorite game, developers need video game translation and localization to satisfy their public. Thousands of companies develop and launch games in a wide range of international markets, from Asia to North America. The video game market generated revenues of $43.8 billion in 2018, an 18 percent increase from previous years.
0 Comments
Leave a Reply. |